> ## Documentation Index
> Fetch the complete documentation index at: https://support.callin.io/llms.txt
> Use this file to discover all available pages before exploring further.

# UTM Analytics

> See where signups come from by tracking UTM marketing data captured at signup and free-trial start.

## What this section is for

**UTM Analytics** helps you understand which marketing links are bringing users into your white-label workspace. It shows UTM attribution that’s captured when a user **signs up** and when they **start a free trial**.

This is useful when you want to answer questions like:

* “Which campaign is actually bringing signups?”
* “Are users coming from ads, partners, or organic sources?”
* “Which landing page converts best?”

[Click here to open UTM Analytics](https://app.callin.io/cms/utm)

<div style={{ border:"2px solid #e5e7eb", borderRadius:"12px", padding:"8px", boxShadow:"0 4px 12px rgba(0,0,0,0.10)", maxWidth:"100%", overflow:"hidden", backgroundColor:"#0b0b0b", marginBottom:"0.75rem" }}>
  <img src="https://mintcdn.com/lechusai/3A4CvK2WlvcYF7_T/images/utm1.png?fit=max&auto=format&n=3A4CvK2WlvcYF7_T&q=85&s=ed218ce6dee3744bb18b6e26d05dfd16" alt="UTM Analytics page showing a Marketing UTM Data header, overview cards (Total, With UTM, Coverage), panels for Source and Campaign, and a table with search, date filters, filters, refresh, and export CSV." style={{ width:"100%", display:"block" }} width="1911" height="857" data-path="images/utm1.png" />
</div>

<p style={{ marginTop:"0", marginBottom:"1.5rem", color:"#6b7280", fontSize:"0.95rem" }}>
  Screenshot: UTM Analytics dashboard with summary metrics, breakdown panels, filters, and an export option for the full list.
</p>

> **Tip:** If you see 0 records or “no UTM data,” it usually means users signed up without UTM parameters in the link, or the campaign hasn’t generated signups yet.

## How to read the dashboard

At the top you’ll typically see summary metrics such as:

* **Total**: total users/signups in the current view
* **With UTM**: how many have UTM attribution captured
* **Coverage**: the percentage of users in the view that include UTM data

On the right, you may also have quick actions like:

* **Refresh**: reload the latest data
* **Export CSV**: download the list for reporting

> **Important:** Labels and available fields can vary depending on your account, plan, and UI language.

## How to search and filter

### Search

Use the search bar to find a specific user (for example, by email or name).

### Date range

Use the **From** and **To** date selectors to focus on a period (for example, “last 7 days” or “this month”).

### Filters

Use **Filters** to narrow the results further (for example, by source or campaign—available options can vary).

### Clear

Use **Clear** to reset filters and return to the default view.

## What UTM fields mean (in plain language)

UTM parameters are labels added to a link so you can tell where traffic came from.

Common fields you’ll see:

| Field       | What it means               | Example                            |
| ----------- | --------------------------- | ---------------------------------- |
| Source      | The platform or origin      | `google`, `facebook`, `newsletter` |
| Campaign    | The campaign name           | `summer_promo`, `launch_2026`      |
| Landing URL | The page the user landed on | `/pricing`, `/signup`, `/promo`    |

> **Common mistake:** Using inconsistent names (e.g., `Facebook`, `facebook`, `fb`). Pick one style and stick to it so reports are clean.

## Practical examples

### Example 1: Tracking a paid ad

If you’re running an ad, you might share a link like:

* Source: `facebook`
* Campaign: `starter_offer`

Then, when users sign up via that link, you can quickly confirm the campaign is generating signups.

### Example 2: Comparing landing pages

Send two versions of a landing page with different campaign names:

* Campaign A: `pricing_page_test`
* Campaign B: `homepage_test`

After a week, use the date filter and compare results to see which landing page brought more signups (and with higher UTM coverage).

## When a user asks “Where did this signup come from?”

A simple checklist:

1. Search the user in **UTM Analytics**
2. Check the user’s **Source** and **Campaign**
3. If it’s blank, confirm they used the correct link (with UTM parameters)

> **Tip:** For consistent reporting, create a “link naming rule” for your team (for example: source in lowercase, campaigns with underscores, no spaces).