Skip to main content

​
What “White Label” means in Callin

A White Label in Callin is designed for teams (especially agencies) who want to resell Callin’s technology under their own brand. Instead of sending your customers to “Callin,” you can present the experience as your product: your name, your domain, your look and feel, and your billing model—while Callin runs the underlying infrastructure.
Tip: Think of it as “Callin on the inside, your brand on the outside.”

​
Where you access White Label

All White Label options are managed from the Console.
  1. In the main app, click Console in the top-right corner.
  2. Then open White Label Configuration.
To go, click here: Open White Label Configuration
Console page titled “White Label Configuration” showing the Configuration and Appearance tabs, and settings like App Name, Custom Domain, DNS Configuration button, Currency, and App Language.

Screenshot: the White Label Configuration page in the Console, where you set your app name, domain, and other customer-facing defaults.

Important: Some options can vary depending on your plan and permissions.

​
What you can do as an agency with White Label

White Label is built to help you operate like a product company—even if you’re an agency. With the Console, you can:
  • Offer a branded platform to your customers (your name and presentation, not “Callin”).
  • Use your own domain so customers feel like they’re inside your ecosystem.
  • Create subscription plans you sell to customers (for example, “Starter,” “Pro,” “Enterprise”).
  • Charge customers through Stripe (when connected) so billing happens under your workflow.
  • Manage customers and team members from one place, without juggling multiple tools.

​
A realistic example

Imagine you run an agency called Northwind Voice Studio. You want to sell an “AI receptionist” product to local clinics.
  • Your customer sees the platform branded as Northwind Reception.
  • They access it through a domain like app.northwindreception.com.
  • You sell them a monthly plan you created in the Console.
  • Payments run through Stripe, and you manage the customer’s access from Users.

​
A quick tour of what’s configurable in the Console

Below is a high-level overview of the areas you’ll typically use when running White Label.

​
White Label Configuration

This is where you define the customer-facing basics of your branded app.
  • App Name: the name shown in areas like navigation and page titles.
  • Custom Domain: the domain/subdomain your customers will use to access the app (DNS setup is handled via the DNS Configuration action).
  • Currency: used for prices and billing display.
  • App Language: the default language of the app for your customer experience.
  • Appearance tab: lets you adjust the visual presentation (available options may vary by account/plan).

​
Integrations

Integrations let your White Label setup connect to essential third-party services. In the Console you may see integrations such as:
  • Stripe (payments)
  • Twilio (SMS and voice calling; sometimes marked as required)
  • SendGrid (email sending/automation)
  • Intercom, Brevo Chat (customer communication)
  • Analytics & Tracking API Keys (tracking and attribution)
Tip: If billing is part of your business model, connect Stripe early so you can test your full customer flow.

​
Users

This is your customer and team management area. From here you can typically:
  • Search and review users
  • Create new users
  • Manage access and status

​
Subscriptions

This area is where you view and manage customer subscriptions.
It helps you understand who is subscribed and what plan they’re on (depending on your setup and integrations).

​
Subscription Plans

This is where you create and manage the plans you sell. Typical plan elements you’ll see include:
  • Plan name
  • Billing cadence (for example, monthly)
  • Price
  • Status (active/inactive)

​
UTM Analytics

UTM Analytics helps you understand marketing attribution—for example, which sources or campaigns drove signups. You can typically:
  • Filter by date range
  • Export results (for example as CSV)
  • Review breakdowns like source and campaign (when data exists)
When launching a White Label for the first time, this order keeps things smooth:
  1. Set your App Name, Currency, and App Language in White Label Configuration.
  2. Add your Custom Domain and complete the DNS Configuration.
  3. Connect critical Integrations (especially Stripe if you will bill customers).
  4. Create your Subscription Plans.
  5. Add/manage customers and teammates in Users.
  6. Monitor adoption and channels in UTM Analytics.