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What “White Label” means in Callin

A White Label in Callin is designed for teams (especially agencies) who want to resell Callin’s technology under their own brand. Instead of sending your customers to “Callin,” you present the experience as your product: your name, your domain, your look and feel, and your billing model. Callin runs the infrastructure underneath.
Think of it as “Callin on the inside, your brand on the outside.”

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Where you access White Label

Everything for your White Label is managed in the White Label Platform. There are two ways to open it:
  • Click Console in the top-right corner of the app.
  • Or click the platform selector at the top of the left sidebar and choose White Label Platform (“Branding, billing, and customer management”).
It opens on White Label Configuration. To return to your agents, click Back to App in the top-right corner. To go, click here: Open White Label Configuration

Video: Console → platform selector → White Label Platform, which opens on White Label Configuration.

Once inside, the left menu groups every area you manage:
White Label Platform with the left menu (App Configuration, User Management, Plans & Billing, Analytics & Marketing, Content Management) and the White Label Configuration page

Screenshot: the White Label Platform. The left menu groups every area you manage as a White Label.

Some options can vary depending on your plan and permissions.

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What you can do as an agency with White Label

White Label is built to help you operate like a product company, even if you’re an agency. From the White Label Platform, you can:
  • Offer a branded platform to your customers (your name and presentation, not “Callin”).
  • Use your own domain so customers feel like they’re inside your ecosystem.
  • Create subscription plans you sell to customers (for example, “Starter,” “Pro,” “Enterprise”).
  • Charge customers through Stripe (when connected) so billing happens under your workflow.
  • Manage customers and team members from one place, without juggling multiple tools.

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A realistic example

Imagine you run an agency called Northwind Voice Studio. You want to sell an “AI receptionist” product to local clinics.
  • Your customer sees the platform branded as Northwind Reception.
  • They access it through a domain like app.northwindreception.com.
  • You sell them a monthly plan you created in the White Label Platform.
  • Payments run through Stripe, and you manage the customer’s access from Users.

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A quick tour of what’s configurable in the Console

The left menu of the White Label Platform is organised in these groups.

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App Configuration

  • White Label Configuration: your app name, custom domain, currency, language, server location, legal pages, and your brand’s colors and logos. See White Label Configuration.
  • Integrations: connect third-party services such as Stripe for payments. See Integrations.
  • Telephony: set up the phone numbers and calling your customers use. See Telephony.
If billing is part of your business model, connect Stripe early so you can test your full customer flow.

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User Management

  • Users: search, create, and manage your customers and team members. See Users.

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Plans & Billing

  • Subscriptions: see who is subscribed and to which plan. See Subscriptions.
  • Subscription Plans: create the plans you sell, with their price and billing period. See Subscription Plans.
  • Features & Capabilities: choose what each plan includes. See Features & Capabilities.
To understand how Callin charges you and how you set your own prices, see Billing and Fees.

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Analytics & Marketing

  • UTM Analytics: see which sources and campaigns brought you sign-ups. See UTM Analytics.

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Content Management

  • Guides, FAQs and Agent Templates: the help content and ready-made agents your customers see in your app. See Guides, FAQs and Agent Templates.
  • Subaccount Management: review your customers’ agents and calls, and limit each agent’s call minutes. See Subaccount Management.
When launching a White Label for the first time, this order keeps things smooth:
1
Set your App Name, Currency, and App Language in White Label Configuration.
2
Add your Custom Domain and complete the DNS Configuration.
3
Upload your logos and set your colors in the Appearance tab.
4
Connect critical Integrations (especially Stripe if you will bill customers).
5
Create your Subscription Plans and choose their Features & Capabilities.
6
Add and manage customers and teammates in Users.
7
Monitor sign-ups and channels in UTM Analytics.