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What this section is for

Subscription Plans is where a white-label account defines the plans that will be available to its sub-accounts (your customers). Those sub-accounts can then offer these plans to their own end users—for example, to sell monthly minutes, enable paid add-ons, or control which features are included per tier. After you set up plans here, you typically use them to:
  • Create clear tiers (Starter, Pro, Enterprise) with different minutes and pricing.
  • Decide whether customers can buy extra minutes after they consume their included minutes.
  • Mark one plan as Popular so it stands out on your pricing page (if shown in your setup).
Click here to open Subscription Plans
Subscription Plans page showing the Create Plan button, a search bar, a plans table, and a three-dot actions menu with Copy Plan ID, Edit Plan, and Deactivate Plan.

Screenshot: the Subscription Plans list, where you can search plans, create a new one, and manage existing plans from the actions menu.

Create a new subscription plan

From Plans & Billing → Subscription Plans, click Create Plan. A guided flow will walk you through the setup step by step.
Tip: Before creating plans, decide your tiers and pricing on paper first (e.g., “Starter: 400 minutes/month for $300”). It makes the setup faster and avoids later changes.
Create Subscription Plan wizard on Step 1 (Basic Information) showing required Plan Name, optional Description, and toggles for Active and Popular.

Screenshot: Step 1 of the plan creation wizard, where you name the plan, add a description, and choose whether it’s Active and/or Popular.

Step 1: Basic information

Fill in the essentials:
  • Plan Name: Required. This is what your customers will recognize (e.g., Starter, Growth, Pro).
  • Description: Optional but strongly recommended. Explain what’s included in plain language.
  • Active: When enabled, the plan is available to users.
  • Popular: When enabled, this plan can be highlighted as a recommended option.
Practical example
  • Plan Name: Starter
  • Description: “Includes 400 minutes per month. Great for small teams who want reliable call coverage and a predictable monthly price.”
  • Active: On
  • Popular: On (only for the plan you want most people to choose)
Common mistake: Leaving the description empty. A short description reduces confusion and support tickets (“What’s included in this plan?”).

Step 2: Choose a plan type

Select how you want to bill:
  • Monthly Subscription: Recurring monthly billing with a set number of minutes and a fixed monthly price.
  • One-Time Purchase: A single payment for a fixed amount of minutes.
  • Pay as You Go: Pay per minute with flexible usage.
Important: The available plan types may vary depending on your account setup.

Step 3: Pricing & minutes

The next screen depends on the plan type. For a Monthly Subscription, you typically configure:
  • Available Minutes per Month: How many minutes are included every month (e.g., 400).
  • Price: The monthly price users pay (e.g., $300/month).
Optional controls you may see:
  • Additional Minutes: Allow customers to purchase extra minutes beyond the included monthly minutes.
    • If enabled, set the Rate per Additional Minute (e.g., $0.30/min).
  • Annual Billing: Offer yearly billing with a discount (when available in your setup).
Practical example (monthly plan)
  • Included minutes: 400 minutes/month
  • Monthly price: $300/month
  • Additional minutes: Enabled
  • Additional minute rate: $0.30/min
This means:
  • A customer pays $300 each month and gets 400 minutes.
  • If they use 430 minutes, the extra 30 minutes are billed at 0.30/min(30×0.30=0.30/min (30 × 0.30 = 9).

Step 4: Configure features

On the Features step, you assign values to the features that exist in your platform setup (often defined under Features & Capabilities). Depending on the feature, you might set:
  • A toggle (on/off)
  • A numeric limit
  • A text value
Practical example
  • Feature: “Starter minutes”
  • Value: 400
If you don’t see many features here, it usually means only a few features have been defined for your workspace.

Step 5: Review & create

Before creating the plan, you’ll see a summary of what you configured:
  • Basic information (name, description, status)
  • Plan type
  • Pricing & minutes
  • Features
Use Edit on any section if something looks off, then click Create to finish.
Tip: Double-check the minutes and price together. Most pricing mistakes are just a mismatch (e.g., “400 minutes” but priced like the “1000 minutes” tier).

Edit an existing plan

To edit a plan, go to the plans list, open the three-dot menu, and choose Edit Plan. Inside the editor you typically see tabs such as:
  • Basic Info: Update name, description, and toggles like Active/Popular.
  • Features: Adjust feature values for this plan.
  • Pricing & Minutes: Update included minutes, price, and additional-minute settings.
Edit plan page on the Pricing & Minutes tab showing a notice about price changes creating a new Stripe price, plus fields for included minutes, price, and an Additional Minutes toggle with a rate per additional minute.

Screenshot: editing a plan’s pricing and minutes, including the notice that price changes create a new Stripe price and won’t affect existing subscribers.

Important: When you change a plan’s price, the platform may create a new price in Stripe. Existing subscribers can continue on their current price and may not be affected by the change (behavior can vary depending on your billing setup).
From the plan list actions menu, you can typically:
  • Copy Plan ID: Useful for support, troubleshooting, or matching the plan inside other areas of the platform.
  • Deactivate Plan: Stops offering the plan to new users.
  • Search: Use the search bar to quickly find a plan by name.
Common mistake: Deactivating a plan without first creating a replacement. If you need to retire a plan, create the new plan first, then deactivate the old one so new customers don’t get stuck without options.