What this section is for
UTM Analytics helps you understand which marketing links are bringing users into your white-label workspace. It shows UTM attribution that’s captured when a user signs up and when they start a free trial. This is useful when you want to answer questions like:- “Which campaign is actually bringing signups?”
- “Are users coming from ads, partners, or organic sources?”
- “Which landing page converts best?”
Screenshot: UTM Analytics dashboard with summary metrics, breakdown panels, filters, and an export option for the full list.
Tip: If you see 0 records or “no UTM data,” it usually means users signed up without UTM parameters in the link, or the campaign hasn’t generated signups yet.
How to read the dashboard
At the top you’ll typically see summary metrics such as:- Total: total users/signups in the current view
- With UTM: how many have UTM attribution captured
- Coverage: the percentage of users in the view that include UTM data
- Refresh: reload the latest data
- Export CSV: download the list for reporting
Important: Labels and available fields can vary depending on your account, plan, and UI language.
How to search and filter
Search
Use the search bar to find a specific user (for example, by email or name).Date range
Use the From and To date selectors to focus on a period (for example, “last 7 days” or “this month”).Filters
Use Filters to narrow the results further (for example, by source or campaign—available options can vary).Clear
Use Clear to reset filters and return to the default view.What UTM fields mean (in plain language)
UTM parameters are labels added to a link so you can tell where traffic came from. Common fields you’ll see:| Field | What it means | Example |
|---|---|---|
| Source | The platform or origin | google, facebook, newsletter |
| Campaign | The campaign name | summer_promo, launch_2026 |
| Landing URL | The page the user landed on | /pricing, /signup, /promo |
Common mistake: Using inconsistent names (e.g.,fb). Pick one style and stick to it so reports are clean.
Practical examples
Example 1: Tracking a paid ad
If you’re running an ad, you might share a link like:- Source:
facebook - Campaign:
starter_offer
Example 2: Comparing landing pages
Send two versions of a landing page with different campaign names:- Campaign A:
pricing_page_test - Campaign B:
homepage_test
When a user asks “Where did this signup come from?”
A simple checklist:- Search the user in UTM Analytics
- Check the user’s Source and Campaign
- If it’s blank, confirm they used the correct link (with UTM parameters)
Tip: For consistent reporting, create a “link naming rule” for your team (for example: source in lowercase, campaigns with underscores, no spaces).