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What this section is for

UTM Analytics helps you understand which marketing links are bringing users into your white-label workspace. It shows the marketing attribution captured at signup and starting free trial. This is useful when you want to answer questions like:
  • “Which campaign is actually bringing signups?”
  • “Are users coming from ads, partners, or organic sources?”
  • “Which landing page converts best?”
You’ll find it in the White Label Platform, under Analytics & Marketing (open it here).

Video: the UTM Analytics page → Filters by Source, Campaign and Medium → Clear.

If you see No matching records and “No UTM data available for this query,” users signed up without UTM parameters in the link, or the campaign hasn’t generated signups yet.

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How to read the dashboard

UTM Analytics page with the Refresh and Export CSV buttons, the Overview card (Total, With UTM, Coverage), the Source and Campaign cards, the search and date filters, and the table with the columns User, Joined, Source, Campaign, Landing URL and Actions

Screenshot: UTM Analytics before any user signs up with a UTM link.

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Overview

  • Total: users in the current view
  • With UTM: how many of them have UTM data captured
  • Coverage: the percentage of users in the view that include UTM data
Below, you see the number of records and the page you’re on.

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Source and Campaign

These cards break down your users with UTM data by Source and by Campaign. While there’s no data, they show —.

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Refresh and Export CSV

  • Refresh: reload the latest data
  • Export CSV: download the list for reporting. It’s available when the list has records.

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The table

Each row is a user with UTM data:
  • User
  • Joined: the signup date
  • Source, Campaign and Landing URL
  • Actions: open all the UTM fields captured for that user
Choose how many rows to see per page (10, 20 or 50) in the selector on the right. Showing tells you which records you’re looking at.
You can also see a customer’s UTM data from Users, in the UTM tab of their details.

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How to search and filter

Use Search users… to find a specific user (for example, by email or name).

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Date range

Use the From and to date selectors to focus on a period (for example, the last 7 days or this month).

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Filters

Click Filters to show three more fields: Source, Campaign and Medium. Type a value in any of them to narrow the results. The number next to Filters tells you how many filters are active, and each one appears as a tag under the fields (for example, Source: newsletter). Click the × on a tag to remove that filter.
Filters open with the Source, Campaign and Medium fields filled in with newsletter, spring_offer and email, the tags of the three active filters and the Clear button

Screenshot: three active filters, each one shown as a tag you can remove.

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Clear

Use Clear to reset all filters and return to the default view.

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What UTM fields mean (in plain language)

UTM parameters are labels added to a link so you can tell where traffic came from. The table shows the main ones, and Actions shows every field captured for a user:
Common mistake: Using inconsistent names (e.g., Facebook, facebook, fb). Pick one style and stick to it so reports are clean.

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Practical examples

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Example 1: Tracking a newsletter

Add UTM parameters to the link in your newsletter, for example: ?utm_source=newsletter&utm_medium=email&utm_campaign=spring_offer Then, in Filters, type newsletter in Source and spring_offer in Campaign to see the users who signed up from that email.

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Example 2: Comparing landing pages

Send two versions of a landing page with different campaign names:
  • Campaign A: pricing_page_test
  • Campaign B: homepage_test
After a week, use the From and to dates and compare the Campaign card to see which landing page brought more signups.

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When a user asks “Where did this signup come from?”

A simple checklist:
1
Search the user in UTM Analytics
2
Check the user’s Source and Campaign, or click Actions to see all the fields
3
If it’s blank, confirm they used the correct link (with UTM parameters)
For consistent reporting, create a “link naming rule” for your team (for example: source in lowercase, campaigns with underscores, no spaces).